Mariya Lytvynyuk

Mariya Lytvynyuk is Head of Design & Marketing at ZestIQ, where she leads product design and brand for the company's AI ecommerce tools. A UI/UX designer with 6+ years of experience since 2019, she spent several years as an experience designer in enterprise software before joining ZestIQ. She is a Baymard Institute certified UX practitioner specializing in ecommerce: checkout, product-page UX, and on-site search.

Her work spans conversion optimization, A/B testing, design systems, accessibility, UX research, and AI integration. She holds Anthropic certifications and publishes on Medium. At ZestIQ she writes about AI-powered online retail, turning UX research and hands-on design experience into practical, tested guidance for store owners.