The Problems Costing You Sales Are the Ones You Can't See
Paste in your URL. Our AI scans your store across security, SEO, performance, UX, and analytics, then hands back a scored report telling you what's broken, how much it's costing you, and what to fix first. Built by a team with nearly 20 years fixing real ecommerce stores.
THE AUDIT THAT Doesn't Miss
5 areas, 1 scan
Security, SEO, performance, UX, analytics
No login
Public URL only, no backend access ever
20 years
Of ecommerce behind the team that built it
Within the hour
Not days, not weeks
FIVE AUDITS IN One Scan
Conversion problems don't respect departments. A slow script, a missing header, and a broken canonical all hit the same customer. So we scan every layer at once and score them together.
Design & UX
We evaluate your store against 500+ ecommerce-specific heuristics (visual hierarchy, navigation, form usability, CTA clarity, and trust-signal placement), the way a real shopper actually experiences it.
Performance & Core Web Vitals
LCP, CLS, and INP measured on real mobile and desktop profiles. We name the specific scripts, images, and render-blocking assets costing you speed and shoppers, not just the score.
SEO Technical Audit
Crawlability, indexation, metadata quality, canonical logic, structured data, and internal linking. We map every gap standing between your best pages and the rankings they should already hold.
Security
SSL config, HTTP security headers, mixed content, OWASP exposure points, cookie compliance, and checkout trust signals: the issues that quietly make a browser distrust you mid-purchase.
Analytics Health
Cart events that never fire, untracked checkout steps, and broken attribution. We surface the measurement blind spots that leave you optimizing on guesswork instead of real data.
Prioritized Action Plan
The output isn't a pile of warnings. It's a plan. Every finding is labelled Critical, High, Medium, or Informative and sorted by what it's worth to recover.
SCORED, RANKED, Ready to Hand Off
This isn't a list of warnings. It's a structured report your whole team can act on.
A health score, with a grade per area
A single 0–100 score up top, plus separate grades for Security, SEO, Performance, UX, and Analytics, so you see at a glance where you're strong and where you're bleeding.
A dollar figure on every finding
Each issue carries an estimated revenue impact, modelled from its severity and your traffic, so "fix this" comes with "this is what it's worth."
Findings grouped into root causes
Individual issues cluster into themes like trust, wayfinding, and access. Fix the root cause once and you close a dozen related findings in the same release.
A view for every role
The same report reads three ways: revenue exposure and quick wins for leadership, conversion blockers for marketing, technical scope for the dev team. Forward one link, brief no one twice.
WHY STORES LOSE REVENUE Without Knowing It
These show up in the majority of audits we run, across platforms and industries.
A green padlock isn't the whole story
SSL is table stakes. What actually costs conversions are missing security response headers: invisible to you, very visible to the browsers that start warning your checkout visitors.
Your best pages might be deindexed
Canonical mismatches, leftover noindex tags from staging, and duplicate parameter URLs are the most common reasons top product pages simply don't appear in search.
What works on desktop is broken on mobile
Not visually but functionally. Overlapping elements, unclickable CTAs, popups with no close button. This is where most conversion loss actually hides.
Visitors navigate by feel, not by reading
If your homepage doesn't answer "what is this and why stay" within seconds, they leave. Ad spend can't fix a page that asks the wrong question first.
Three seconds is already too late
Past 3.5s LCP, 40% of buyers have bounced. We name the specific assets responsible so you can recover the speed that's quietly costing you sales.
You can't optimise a funnel you can't measure
Events that don't fire, steps that aren't tracked, conversions credited to the wrong source. We flag every gap so your decisions match reality.
HOW IT Works
No admin access. No credentials. No waiting days for a human.
Submit your URL
Your site address and email: that's the entire requirement. No installs, no plugins, no access to your backend. Paste the URL and the scan kicks off immediately.
The AI scans all five areas at once
Security, SEO, performance, UX, and analytics, all evaluated simultaneously. Built by specialists with nearly 20 years across real ecommerce platforms, so it looks for actual store patterns.
Your preview report lands within the hour
A multi-section preview: health score, severity-ranked findings, dollar impact, and the top issues in each area. The full audit and a 30-minute walkthrough are one click away. Your move.
THE EXPERIENCE Behind the Audit
There's a difference between a tool built from documentation and one built by people who've done the work.
The team behind ZestIQ has spent close to 20 years shipping ecommerce on Magento, Adobe Commerce, Shopify Plus, BigCommerce, WooCommerce, and custom headless stacks, debugging checkout flows, recovering stores from algorithm hits, and rebuilding UX when the analytics finally showed what was wrong.
RESULTS FROM Real Stores
Over five months after acting on audit findings across UX, performance, and trust signals.
After fixing mobile form friction and repositioning payment-step security indicators.
Score reached after clearing the render-blocking assets the performance audit flagged.
QUESTIONS, Answered
None. We scan only your publicly visible pages, exactly what a customer or search bot sees. No CMS login, no credentials, nothing behind authentication.
Those tools isolate one dimension. Lighthouse covers performance; SEO checkers cover metadata. Neither touches security headers, trust-signal gaps, or UX friction. ZestIQ scores all five areas in one report, read through the lens of ecommerce conversion, not just technical pass/fail.
Any publicly accessible ecommerce site: Magento, Adobe Commerce, Shopify, BigCommerce, WooCommerce, Salesforce Commerce Cloud, and custom headless builds. Platform-specific patterns informed how the tool was built, so findings aren't generic.
No credit card, no trial, no obligation. We send the report; you do what you want with it. Help acting on it is available only if you ask for it.
Fully automated. Your preview report typically lands within the hour of submission, often sooner.
We scan your public site only. We store your email to send the report and nothing else, and never share data with third parties. NDAs available for enterprise clients before any engagement.
YOUR DATA Stays Yours
Scan-only
We read your public site; we write nothing, change nothing.
Read-only for deeper work
Extended engagements use read-only access; changes need your signed approval.
NDA on request
Available before any work begins.
No lock-in
The report is yours, to use with whomever you like.
AUDIT YOUR SITE Free
Get your site's score, its estimated annual revenue leak, and a prioritized list of fixes across security, SEO, performance, UX, and analytics, delivered to your inbox within the hour.