Five layers of your store, scanned in one pass
A severity-ranked list, not a wall of warnings
A scored report back within the hour
Why it's different
The Audit That Doesn't Miss
Most store audits look at one thing and call it a report. This one runs security, SEO, performance, UX and analytics in a single pass, puts a number on what each problem is costing you, and hands the list back in the order worth fixing.
5 Areas, 1 Scan
Security, SEO, performance, UX, analytics
Priced and Ranked
Every finding carries what it is costing you
No Login
Public URL only, no backend access ever
Within the Hour
Not days, not weeks
What the scan covers
Five Ecommerce Audits in One Scan
Conversion problems don't respect departments. A slow script, a missing header, and a broken canonical all hit the same customer. So we scan every layer at once and score them together.
Design & UX
We evaluate your store against 500+ ecommerce-specific heuristics (visual hierarchy, navigation, form usability, CTA clarity, and trust-signal placement), the way a real shopper actually experiences it.
Performance & Core Web Vitals
LCP, CLS, and INP measured on real mobile and desktop profiles. We name the specific scripts, images, and render-blocking assets costing you speed and shoppers, not just the score.
SEO Technical Audit
Crawlability, indexation, metadata quality, canonical logic, structured data, and internal linking. We map every gap standing between your best pages and the rankings they should already hold.
Security
SSL config, HTTP security headers, mixed content, OWASP exposure points, cookie compliance, and checkout trust signals: the issues that quietly make a browser distrust you mid-purchase.
Analytics Health
Cart events that never fire, untracked checkout steps, and broken attribution. We surface the measurement blind spots that leave you optimizing on guesswork instead of real data.
Prioritized Action Plan
The output isn't a pile of warnings. It's a plan. Every finding is labelled Critical, High, Medium, or Informative and sorted by what it's worth to recover.
What you get back
Scored, Ranked, Ready to Hand Off
This isn't a list of warnings. It's a structured report your whole team can act on.
A Health Score, With a Grade per Area
A single 0–100 score up top, plus separate grades for Security, SEO, Performance, UX, and Analytics, so you see at a glance where you're strong and where you're bleeding.
A Dollar Figure on Every Finding
Each issue carries an estimated revenue impact, modelled from its severity and your traffic, so "fix this" comes with "this is what it's worth."
Findings Grouped into Root Causes
Individual issues cluster into themes like trust, wayfinding, and access. Fix the root cause once and you close a dozen related findings in the same release.
A View for Every Role
The same report reads three ways: revenue exposure and quick wins for leadership, conversion blockers for marketing, technical scope for the dev team. Forward one link, brief no one twice.
60% of Carts Come from a Phone. We Audit It Like One.
Every finding is captured at desktop, tablet, and 390 pixel mobile. Touch-target violations, mobile Core Web Vitals, thumb-zone friction, and mobile checkout drop-off are scored with the same dollar impact as desktop issues.
Touch targets, tap accuracy, and thumb-zone reach
Mobile Core Web Vitals (LCP, CLS, INP) on real viewports
Mobile checkout friction scored separately from desktop
By platform
Audits Built for Your Platform
The same scan, tuned to the ways each platform breaks: cache and patches on Magento, apps and collection URLs on Shopify.
Magento Audit
Performance, missing security patches, layered-navigation SEO, extension and code health, and upgrade readiness for 2.4.
Get the free Magento audit
Shopify Store Audit
Theme and app speed, collection and product URL SEO, checkout trust signals, product page conversion and pixels.
Get the free Shopify auditWhat we keep finding
Why Stores Lose Revenue Without Knowing It
A Green Padlock Isn't the Whole Story
SSL is table stakes. What actually costs conversions are missing security response headers: invisible to you, very visible to the browsers that start warning your checkout visitors.
Your Best Pages Might Be Deindexed
Canonical mismatches, leftover noindex tags from staging, and duplicate parameter URLs are the most common reasons top product pages simply don't appear in search.
What Works on Desktop Is Broken on Mobile
Not visually but functionally. Overlapping elements, unclickable CTAs, popups with no close button. This is where most conversion loss actually hides.
Visitors Navigate by Feel, Not by Reading
If your homepage doesn't answer "what is this and why stay" within seconds, they leave. Ad spend can't fix a page that asks the wrong question first.
Three Seconds Is Already Too Late
Past 3.5s LCP, 40% of buyers have bounced. We name the specific assets responsible so you can recover the speed that's quietly costing you sales.
You Can't Optimise a Funnel You Can't Measure
Events that don't fire, steps that aren't tracked, conversions credited to the wrong source. We flag every gap so your decisions match reality.
From URL to report
How It Works, Step by Step
No admin access. No credentials. No waiting days for a human.
Your URL and an Email
No Installs, No Plugins
No Access to Your Backend
The Scan Starts at Once
Security Headers and Exposure
Crawlability and Indexation
Core Web Vitals on Real Profiles
UX and Analytics in the Same Pass
A Health Score per Area
Findings Ranked by Severity
A Dollar Figure on Each One
Full Audit on Request
Verified reviews
What Our Clients Say
2.1s
faster largest contentful paint
This team consistently goes above and beyond in terms of helping to ascertain the most viable and feasible outputs and outcomes for our evergrowing business needs.
Anthony Perrotta
E-Commerce Operations Manager
4 yrs
as their sole technical partner
They designed for where the product was going, not just what we asked for. Early on we described a single-company setup; they built the data model and permission layer so multi-tenancy wouldn’t require a rewrite later.
Alex Tee
CTO
Platforms we know deeply
The Experience Behind the Audit
There's a difference between a tool built from documentation and one built by people who've done the work. The team behind ZestIQ has shipped ecommerce on Magento, Adobe Commerce, Shopify Plus, BigCommerce, WooCommerce, and custom headless stacks, debugging checkout flows, recovering stores from algorithm hits, and rebuilding UX when the analytics finally showed what was wrong.
After the fixes
Results from Real Stores
+31%
Checkout conversion
Over five months after acting on audit findings across UX, performance, and trust signals.
−22%
Cart abandonment
After fixing mobile form friction and repositioning payment-step security indicators.
Top 3%
Core Web Vitals
Score reached after clearing the render-blocking assets the performance audit flagged.
What we never touch
Your Data Stays Yours
The audit runs on what any visitor can already see, and nothing you send us is used for anything else. Where deeper work needs access, it is read-only and the terms are yours to set before it starts.
Scan-Only
We read your public site; we write nothing, change nothing.
NDA on Request
Available before any work begins.
Read-Only for Deeper Work
Extended engagements use read-only access; changes need your signed approval.
No Lock-in
The report is yours, to use with whomever you like.
Trusted by 100+ companies
Keep reading
Our Ecommerce Knowledge Hub
FAQ
Questions, Answered
Still have questions?
Tell us about your store and we will come back with straight answers.
Contact Us
Do you need access to my site?
None. We scan only your publicly visible pages, exactly what a customer or search bot sees. No CMS login, no credentials, nothing behind authentication.
How is this different from Lighthouse or a free SEO checker?
Those tools isolate one dimension. Lighthouse covers performance; SEO checkers cover metadata. Neither touches security headers, trust-signal gaps, or UX friction. ZestIQ scores all five areas in one report, read through the lens of ecommerce conversion, not just technical pass/fail.
Which platforms does it work on?
Any publicly accessible ecommerce site: Magento, Adobe Commerce, Shopify, BigCommerce, WooCommerce, Salesforce Commerce Cloud, and custom headless builds. Platform-specific patterns informed how the tool was built, so findings aren't generic.
What does "free" actually mean?
No credit card, no trial, no obligation. We send the report; you do what you want with it. Help acting on it is available only if you ask for it.
How fast is it?
Fully automated. Your preview report typically lands within the hour of submission, often sooner.
What about data privacy?
We scan your public site only. We store your email to send the report and nothing else, and never share data with third parties. NDAs available for enterprise clients before any engagement.
Let’s build something great together!
Audit Your Site Free
Get your site's score, its estimated annual revenue leak, and a prioritized list of fixes across security, SEO, performance, UX, and analytics, delivered to your inbox within the hour.