Case Study

Scaling a Global BNPL Solution Across 5 Platforms

Industry: Fintech Services: Multi-Platform Plugins Shopify Checkout Extensions White Label Ongoing Support
Scaling a global BNPL solution across five eCommerce platforms

About the Project

The client is a global BNPL payment provider whose installment solution lets shoppers split purchases into interest-free payments. Unlike most BNPL services, the product does not issue a new loan. Instead, it places a temporary hold on the shopper's existing credit limit and releases it as each installment is paid.

This model matters for two audiences at once:

  • Shoppers get flexible payments without a new credit application and without affecting their credit score.
  • Merchants get a frictionless checkout that lifts conversion, reduces cart abandonment, and increases average order value.
A note on confidentiality: The client is under NDA, so this case study refers to them as a global BNPL payment provider and describes their product generically as an installment payment solution.
A global BNPL installment payment solution

The Challenge

As the provider expanded globally, it needed its payment solution woven cleanly into a wide range of storefronts without slowing that growth. The integration had to satisfy five core requirements:

Broad platform coverage

Support WooCommerce, BigCommerce, SAP Commerce, Magento, and Shopify.

Frictionless checkout

Deliver a streamlined payment step that does not interrupt the buyer's flow.

Effortless scale

Handle rising transaction volumes without degradation.

Enterprise-grade standards

Uphold top-tier security, compliance, and performance.

Dependable experience

Give both merchants and shoppers a reliable, easy-to-use payment flow.

Multi-platform payment plugin integration

The Solution

Tailored to Each Platform

ZestIQ worked directly with the client's engineering leadership to design and build custom plugins for each platform. Every ecosystem carries its own architecture, API constraints, and checkout rules, so each integration was tailored to run natively while staying scalable and frictionless.

Platform-compliant build with performance tuning.

Implemented with:
PHP (GraphQL) JS jQuery

Native plugin for seamless payment integration.

Implemented with:
PHP JS jQuery

Built for scalability and long-term maintainability.

Implemented with:
PHP (Laravel) JS jQuery

A flexible, efficient integration.

Implemented with:
PHP (Laravel) JS jQuery

Smooth transactions, scalability, and custom checkout extensions.

Implemented with:
GraphQL Laravel React TS JS

Shopify Deep Dive: Custom Checkout Extensions

The Shopify build went beyond a standard plugin. Using React and TypeScript, the team created several checkout extensions that extend and modify the payment form directly at checkout. These extensions let store owners:

  • Modify the payment form shown at checkout.
  • Control the display order of the installment payment method at checkout.
  • Change the position of the payment method among the other available payment options.
  • Rename the payment method to match the store's or business's needs.

White Label Support Across Every Plugin

Every plugin supports White Label functionality, so merchants can present the installment solution in their own brand style rather than a generic third-party look. Store owners can:

  • Configure On-Site Messaging on store pages in a White Label style.
  • Adapt the appearance of those messages to match their site design.
  • Present the payment method at checkout in their own brand style.
  • Adjust the name, positioning, and visual presentation of the payment method to fit each store.
White Label payment experience across storefronts

Our Process

Integrating one payment solution across five different systems meant reconciling five architectures, API models, and checkout flows. The team followed a clear, repeatable process.

01

Client request & analysis

Map the technical needs, payment gateway interactions, and compliance requirements for each platform.

02

Estimation

Assess feasibility, resources, and the right stack: standardizing on PHP (Laravel and GraphQL), JavaScript, and jQuery, with React and TypeScript for Shopify.

03

Approval & roadmap

Align on API integrations, authentication, and the custom checkout flows for each platform.

04

Development & testing

Build each integration to platform strengths, then confirm stability and security with rigorous unit, integration, and end-to-end testing.

05

Deployment & ongoing support

Launch each plugin, then continue shipping updates, security enhancements, and new features.

Key Achievements

The plugins integrated cleanly across every target platform without compromising native behavior, and the checkout step became a smooth, intuitive experience that keeps transactions effortless, translating into tangible gains for merchants across the funnel.

Coverage
5 platforms integrated

Magento, WooCommerce, SAP Commerce, BigCommerce, and Shopify, each with a native plugin.

Performance
~35% faster API processing

Achieved through improved efficiency, on a foundation built to scale with demand.

Support
Multi-year active maintenance

Years of ongoing updates, security enhancements, and new features after launch.

Branding
100% White Label ready

Every plugin ships White Label, so each merchant matches the payment experience to their brand.

Conversion
Higher conversion

A frictionless installment option at checkout turns more browsers into buyers.

Order value
Higher average order value

Splitting payments into interest-free installments lifts basket sizes.

Abandonment
Lower cart abandonment

A smoother, more flexible checkout means fewer shoppers drop off before paying.

Retention
Stronger retention

A reliable, on-brand payment experience keeps customers coming back.

Ongoing Platform Support

Maintenance and Compatibility

The relationship did not end at launch. For years, ZestIQ has supported the plugins it built across each eCommerce platform. That support includes:

  • Technical support and help with customizations, adapting plugins to the specific requirements of each store.
  • Continuous improvement of the plugins, tracking platform updates and preserving compatibility after new releases or major system upgrades.
  • Maintaining compatibility with other payment methods, apps, and third-party extensions so everything works consistently, without breaking core platform functionality or conflicting with a client's customizations.

UX/UI and Functionality Improvements

The team periodically redesigns the plugins, improving functionality, simplifying setup for users, and adapting the product to current market needs. These updates keep the plugins convenient, clear, and flexible for different types of business.

Security and Product Development

Product security is a constant priority. The team regularly updates APIs, improves integrations, expands functionality, and strengthens protection in key areas. As a result, the payment products keep evolving, stay relevant, and continue to meet modern technical and business requirements.

Built to evolve: The collaboration extends well beyond the initial build. By ensuring long-term stability and continuous improvement, ZestIQ helps the client stay ahead in a competitive payments space: a partnership grounded in deep technical expertise and proactive development, keeping the product working seamlessly today and ready for whatever comes next.

Frequently Asked Questions

Five: Magento, WooCommerce, SAP Commerce, BigCommerce, and Shopify. Each received a custom plugin tailored to its architecture and checkout flow.

On Shopify, the team used React and TypeScript to build custom checkout extensions that modify the payment form, reorder the payment method among other options, reposition it, and rename it to fit each store.

It lets merchants present the installment payment method and On-Site Messaging in their own brand style, adjusting the name, position, appearance, and messaging to match their storefront rather than showing a generic third-party design.

Yes. ZestIQ provides multi-year support, including customizations, compatibility with platform updates and third-party apps, periodic UX/UI redesigns, and ongoing security and API improvements.

MULTI-PLATFORM PLUGINS SHOPIFY CHECKOUT EXTENSIONS WHITE LABEL READY ~35% FASTER API MULTI-YEAR SUPPORT MULTI-PLATFORM PLUGINS SHOPIFY CHECKOUT EXTENSIONS WHITE LABEL READY ~35% FASTER API MULTI-YEAR SUPPORT

A PAYMENT CHALLENGE THAT MUST WORK Everywhere?

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