B2B Ecommerce

B2B Ecommerce for Distributors and Manufacturers

A B2B storefront that works the way your counter and your sales desk do: contract pricing, stock by branch, quick order by SKU, terms and purchase orders, with the ERP as the system of record.

Plan Your B2B Store
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Contract prices, stock and terms per account, from the ERP

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Quick order by SKU, spreadsheet upload and reorder from history

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Punchout and purchase orders for buyers who procure through their own systems

A login is not a B2B store

Why a Distributor's Store Is Not a B2C Store With a Login

since 2006 building ecommerce35+ engineers

A consumer store has one price, one warehouse and a buyer who browses. A distributor has a price book per contract, stock in several branches, buyers who order fifty lines by SKU, approvers who sign off above a limit, and procurement teams who never visit the site at all because their own system places the order. Put that business on a B2C storefront with a login bolted on, and the phone keeps ringing.

The storefront is also the smallest part of the job. Prices, stock, terms, credit and order status live in the ERP, and a site is only as right as its last sync. Most B2B portals that failed did not fail on design. They showed a buyer a price or a stock figure the ERP had already changed, and the buyer went back to the rep.

We have built ecommerce since 2006 and Magento since 2008, and the B2B builds we are proudest of are the ones where the sales desk stopped re-keying orders and buyers stopped calling to ask what was in stock. That is the measure we build to, and the one we report on after launch.

Does this sound familiar?

Six Reasons Distributors Outgrow a B2C Storefront

If your buyers still phone in orders the site was meant to take, one of these is usually why.

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Every Account Has Its Own Price

Contract pricing, tiers and negotiated SKUs live in the ERP. A storefront with one price list shows the wrong number to every buyer who logs in.

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Stock Is in Five Warehouses

A buyer in Texas needs to know what ships today from Dallas, not the national total. Availability by branch is the first thing counter staff check and the first thing the site hides.

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Buyers Order Fifty Lines by SKU

Nobody browses a 40,000-item catalog. Buyers paste a list, upload a spreadsheet or repeat last month's order, and a storefront built for browsing makes them do it one product at a time.

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Procurement Wants Punchout and Purchase Orders

Your largest customers buy through their own procurement systems and pay on terms. Without cXML or OCI punchout, PO payment and credit limits, the biggest accounts stay on the phone.

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The Sales Rep Is Still the Interface

Reps re-key orders, chase statements and quote by email. The site should let a rep order on a customer's behalf and let the customer see invoices without calling anyone.

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The ERP Is the Truth and the Site Does Not Know It

Prices, stock, terms and order status live in the ERP. A sync that runs nightly, or by spreadsheet, puts a wrong number in front of a buyer by lunchtime.

What the build includes

What B2B Ecommerce for Distributors Includes

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Company Accounts and Roles

Parent and child accounts, buyers, approvers and administrators, spending limits and approval rules, matched to how your customers are organised rather than how the platform ships.

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Contract Pricing and Catalogs

Customer-specific prices, tiers and negotiated SKUs pulled from the ERP, with the catalog each account is allowed to see and nothing it is not.

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Quick Order, Upload and Reorder

Order by SKU, paste a list, upload a spreadsheet or reorder from history and saved lists, with case packs and minimums applied as the lines go in.

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Stock by Warehouse and Freight

Availability by branch, ship-from selection, backorders and LTL freight quotes on the order, so the site tells the truth your counter does.

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Quotes, Terms and Payment

Quote requests and negotiation, purchase orders, net terms and credit limits, a deposit where you need one, cards where you do not, and exemption certificates per account.

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Punchout and ERP Integration

cXML and OCI punchout for procurement systems, and the ERP as the system of record: customers, prices, stock, orders and invoices moving both ways and reconciled daily.

How the build runs

How We Build B2B Ecommerce for Distributors

01

Map the Commercial Rules

Before a platform is chosen, we write down how you actually sell: price books and contracts, how accounts are structured and who may approve what, which warehouses ship where and how freight is quoted, how credit and terms work, and which customers buy through procurement systems and need punchout.

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Price Books and Contracts

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Accounts and Approvals

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Warehouses and Freight

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Terms, Credit and Punchout

02

Pick the Platform and Build

Adobe Commerce B2B, Shopify B2B or BigCommerce B2B Edition, chosen on your catalog, your account structure and how much has to be custom. The storefront, the account area and the ERP integration are built together, because none of the three works alone.

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Platform Chosen on the Rules

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Storefront and Account Area

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ERP Integration Both Ways

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Custom Where It Pays

03

Launch Account by Account

Customers move over in groups with their prices, terms and order history already loaded, a sales rep beside each group, and the ERP reconciled every day. Then the store is measured on the orders that used to arrive by phone and email.

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Accounts Moved With History

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Reps Trained to Order on Behalf

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Reconciled Every Day

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Measured Against Phone Orders

Built, and what you get

What We Have Built for Distributors and What You Get

2 countries one Clean Harbors store network

Clean Harbors orders workwear for a field workforce across the US and Canada on a Magento PWA we built, with approvals in the order flow and a grid view written from scratch because the PWA layer could not handle grouped and bundled products. Culture Pop runs a corporate ordering hub and a consumer site from one build, delivered in six months. Stran retired two legacy platforms and now runs every store on one.

What you get is the same set each time: a storefront your buyers can order from in minutes, an account area with their prices, terms, invoices and history, an ERP integration that moves orders, customers, stock and prices in both directions and reconciles them daily, and documentation written for your team, so the next change does not begin with a discovery phase.

After launch, the same people stay on the store: patches, monitoring, the reconciliation report, the next integration and a monthly report in writing, with the same engineers on the other end of the line, so the store keeps earning the orders it was built to take.

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What Our Clients Say

Where to begin

Three Ways to Start

A Distributor Storefront on Your Rules

The full build: accounts, contract pricing, quick order, stock by warehouse, terms and punchout, on the platform your catalog and account structure call for, with the ERP integration delivered in the same project rather than promised for later.

Priced from the ERP
Quick order and reorder
Stock by warehouse
Terms and purchase orders

Adobe Commerce B2B

When the catalog is large and the account rules are deep, Adobe Commerce ships the most complete B2B set out of the box: company accounts and hierarchies, shared catalogs, quick order, requisition lists, negotiable quotes, purchase orders with approval rules and payment on account. We build on it and extend it where your rules go further.

Company accounts
Shared catalogs
Negotiable quotes
Purchase orders and credit

ERP, PIM and Everything Behind the Store

The integration that decides whether buyers trust the site: orders down to the ERP, customers, prices and stock up to the store, invoices and statements in the account area, product data from the PIM, and a reconciliation report rather than a weekly spreadsheet.

Orders both ways
Prices and stock in step
Invoices online
Reconciled daily

Start with the store you have

Where Does Your Current Store Lose Orders? Run the Free Site Audit.

Paste the URL of the store your customers use today. The free AI site audit reports performance, UX, SEO and code findings ranked by the revenue at stake, in your inbox within the hour, with no access to anything needed.

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FAQ

Frequently Asked Questions

Still have questions?

Tell us about your store and we will come back with straight answers.

Talk to us

What is B2B ecommerce for distributors, and how is it different from a normal online store?

A consumer store sells one catalog at one price to anyone who arrives. A distributor's store sells to known accounts: each one has its own prices, its own catalog, its own terms and its own people with different permissions, and most orders are repeat orders placed by SKU rather than found by browsing. The build is as much about accounts, pricing rules and the ERP integration as it is about the storefront.

Which platform is best for a distributor: Adobe Commerce, Shopify or BigCommerce?

It depends on the catalog and the account rules, and we say which before anything is built. Adobe Commerce ships the deepest B2B set: company accounts and hierarchies, shared catalogs, quick order, requisition lists, negotiable quotes, purchase orders with approval rules and payment on account. Shopify B2B is available on the Basic, Grow, Advanced and Plus plans and sets catalogs, payment terms and tax exemptions per company location. BigCommerce B2B Edition adds company accounts with credit management, buyer roles, quotes, shopping lists and net terms per account. WooCommerce fits small catalogs with simple rules.

Can the store show each customer their own contract price?

Yes. Customer-specific prices, tiers and negotiated SKUs are pulled from the ERP, where they already live, and shown only to the account they belong to. Where the pricing logic is more complex than the platform's native price lists allow, we build the pricing engine as a module that reads the ERP's rules rather than copying them.

Can customers order by SKU or upload a spreadsheet?

Yes. Quick order by SKU, pasting a list, uploading a CSV, reordering a previous order and saved requisition lists are standard on every distributor build. Case packs, minimums and multiples are applied as the lines go in, so the buyer sees the correction before checkout rather than a phone call after it.

How do you show stock by warehouse?

Availability comes from the ERP or the warehouse system per location and is shown by branch, with ship-from selection, backorder handling and expected dates where the ERP knows them. How often it refreshes is decided in the first step, because a buyer trusts a stock figure only as far as its last update.

Do you support punchout for customers who buy through procurement systems?

Yes. cXML and OCI punchout let a buyer open your catalog from inside their own procurement system, build a cart with their contract prices, and return it as a requisition that comes back to you as a purchase order. Punchout is a project of its own for each large account and is scoped as one.

Can customers pay on terms or with a purchase order?

Yes. Net terms and credit limits per account, purchase order numbers at checkout, payment on account, a required deposit where you want one and cards where you do not. Credit decisions stay in the ERP; the store enforces them.

How do you handle sales tax exemptions?

Exemption certificates are captured per account and applied at checkout, so an exempt buyer is never charged and a taxable one always is. Where a tax engine is already in place, the certificate lives there and the store asks it. This is how the store is configured, not tax advice; the rules themselves come from your accountant.

Can our sales reps place orders on behalf of customers?

Yes, and they should. A rep signs in, picks the account and orders with that account's prices, terms and approvals, and the order lands in the ERP exactly as it would have if the customer had placed it. Reps also see the account's history, quotes and invoices, which is what ends the re-keying.

Which ERPs do you integrate?

NetSuite, SAP Business One, Microsoft Dynamics 365 Business Central and Dynamics 365 Finance and Supply Chain, Odoo and Sage Intacct are the ones we have integrated and documented, each on the vendor's own API. Others are scoped from their API documentation first. Orders, customers, prices, stock, invoices and shipments move in both directions with a reconciliation report rather than a spreadsheet.

How long does a B2B ecommerce build take for a distributor?

A store on a platform's native B2B set with one ERP integration is typically three to five months from the rules workshop to the first account group live. A custom pricing engine, punchout for several accounts or more than one integration runs longer, and the plan from the first step says how long for your store rather than an average.

How is a B2B ecommerce build priced?

Individually, after the rules workshop, once we know the platform, the catalog, the account structure and the integrations. The plan carries an estimate against every item, and there is no price list on this site because no two distributors sell the same way.

Can you move our customers and their order history from the old portal?

Yes. Accounts, contacts, prices, terms and order history are migrated before launch, so a buyer's first visit shows the orders they already placed. Customers move in groups rather than all at once, with a sales rep beside each group for the first orders.

What happens after launch?

The same team stays on the store: security patches tested and applied, monitoring, the reconciliation report watched, the next integration or feature planned, and a monthly report in writing. The store is measured on the orders that used to arrive by phone and email, which is the number that justified the build.

Let’s build something great together!

Ready to Take Orders the Way Your Customers Buy?

Send us your platform, your ERP and how your accounts are priced today. Within two business days we come back with the shape of the build and the questions we would ask your sales desk.

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We'll reply to {email} within one business day, and it will be an engineer who does the work, not a sales rep.