Failed Migration Recovery

The read starts the day you grant access, and the written answer comes inside two business days: what is broken, what it is costing, and what the first week would fix. Redirect and checkout hotfixes often go out during the read itself, because every day the old URLs return errors is a day of signals lost. The fixed-scope week is agreed on that call, not before it.

Some of it is. Google says to expect temporary fluctuation during a site move, and that a small or medium site takes a few weeks for most pages to move. What is not normal is a drop that holds past those weeks, or one that started with a wave of errors in Search Console. The read tells the two apart by looking at the old URLs and the new ones side by side, page by page, rather than at one traffic line.

Usually, when the cause is found and fixed while the old URLs still carry authority. Redirects that were missing can be added, chains can be collapsed to a single hop, canonicals and structured data can be restored, and the new sitemap can be resubmitted. The longer a fault stands the more is lost, which is why the read comes first and the redirects go out during it. We show you the impressions returning in Search Console rather than asking you to trust us.

If the old store or its database still exists, almost always. We count orders, customers and products on both sides, identify exactly which records are missing or duplicated, and re-import from a verified export with the IDs preserved so accounting and the ERP reconcile again. Orders placed on the new store in the meantime are kept. If the old store is gone, the recovery works from backups, exports and the payment provider's records, and we tell you honestly what cannot be rebuilt.

Passwords rarely survive a move between platforms, because each one stores them in its own way, so a migration has to plan for a reset flow and tell customers about it. When that step is skipped, accounts exist but nobody can open them, the reset emails go unsent or unbranded, and customers check out as guests. Recovery matches accounts to their order history, sends a reset that works, and joins the guest orders back to the people who placed them.

No. We assess from the repository, the hosting, the exports and the analytics you give us, without contacting them, and you decide what they are told and when. If they still hold access to anything, the first week includes taking it back cleanly: the domain, the hosting account, the payment provider, the repository. The report describes what we found in plain terms and does not editorialise about who did it.

Magento and Adobe Commerce, Shopify and Shopify Plus, BigCommerce and WooCommerce, in either direction between them, and from older or custom platforms into any of the four. The faults are the same whichever way the move went: the redirect map, the data counts, the integrations, the speed. What changes is where each fix is made, and we have shipped and supported stores on all four.

Sometimes, and we will say so. If the old store still exists, the new one cannot carry the business, and the migration would take longer to finish than to redo, rolling back is the cheapest recovery there is. We plan the switch, bring the orders placed in between across, and schedule the redo with a proper URL map and data plan. If the new platform is right and only the move was wrong, finishing it is the better answer, and the read shows which case you are in.

Scoped after the two-day read, not before. The read is free, and it ends with a fixed scope for the first week in writing. What follows depends on how much data is missing, how many URLs need mapping and how many integrations were left behind, so the plan carries estimates per item rather than one number. There is no price list on this site because no two migrations fail in the same place.

Weeks for most stores once the faults are fixed, longer for large catalogs, and we would rather say that than promise a date. Google's guidance is that a move takes a few weeks for a small or medium site and longer for a large one, and recovery follows the same clock once the redirects are right. We watch it page by page in Search Console and report what is back and what is still moving.

Because redirects are one of five things. Chains of two or three hops lose signal at each step; canonical tags left pointing at the old domain or at the wrong page tell Google to ignore the new one; structured data that was in the old theme has gone; internal links still carry old URLs; and the sitemap may still list pages that no longer exist. The read checks all five rather than stopping at the first one that looks fine.

Read access to Search Console and analytics, a collaborator or staff account on the new store, access to whatever remains of the old one, and the repository if there is one. We work on our own accounts and keys so they can be revoked when the work ends, and we never ask for the owner's password. For the data reconciliation we need exports from both sides, or the credentials to take them ourselves.

You keep the report, the redirect map, the reconciliation counts and a runbook for the next release, so the same fault cannot come back unnoticed. Monitoring stays on and alerts on the next drop. If you want the same team to keep the store, ongoing support picks up from there; if you want to finish the migration properly, the migration team does, with the recovery's findings as the brief.