Magento Speed Optimization

Fast enough to pass Core Web Vitals on a mid-range phone: Largest Contentful Paint inside 2.5 seconds, Interaction to Next Paint inside 200 milliseconds and layout shift under 0.1, at the 75th percentile of real visits. Magento 2 on Varnish with a lean frontend does that. Most stores that fail are not limited by the platform but by what was bolted onto it.

Not always, and never first. A slow server fails Largest Contentful Paint before the theme loads, so the server is fixed before the frontend is judged. Luma can pass with disciplined weight on simpler stores; where it cannot at any weight, the audit says so with numbers, and the Hyvä theme development page describes the move.

Usually because something bypasses it: a block marked uncacheable, an extension that sets a session cookie on every page, a header that tells Varnish not to store the response. The cache is on in the admin and missing in practice. We find the bypass, fix it, and put the hit rate on a dashboard so you can see it hold.

Varnish is the HTTP cache Adobe recommends for production; Adobe's own documentation calls the built-in full-page cache much slower. On Adobe Commerce on cloud infrastructure the same role is played by Fastly, which is included. If your store runs the built-in cache in production, that is the first finding of the audit.

The audit takes about a week on your field data and lab runs. Server fixes follow in days; frontend work depends on how much the theme carries, from a week to several. The before-and-after report closes it. A store that needs Hyvä to pass is a separate project, scoped from the audit.

Fixed scope after the audit, because the audit decides how much server and how much frontend work there is, and no two stores carry the same extensions. There is no price list on this site; the written estimate comes with the ranked findings.

Every change runs on staging first with the regression checks on checkout, catalog, accounts and admin, and every change is a commit in your repository with the measurement behind it. Cache changes in particular are tested for stale content before production. If a number regresses, the commit is reverted and the report says why.

Core Web Vitals are a ranking signal and Search Console reports them per URL, so a store that moves from red to green removes a penalty on the pages that fail. It does not replace content and links; it stops speed holding them back, and it lifts conversion on the pages that were losing shoppers while they waited.

Yes. Fastly is the cache there, included with the cloud infrastructure, with image optimisation and a web application firewall on production environments. The server work is Fastly configuration, Redis, OpenSearch and the application itself; the frontend work is the same as on any Magento store.

The audit lists them by what each one adds to every page: scripts, stylesheets, database queries, blocks that bypass the cache. Unused ones are disabled, heavy ones are replaced or trimmed, and the ones that earn their keep stay. We do not remove an extension without showing what it costs.

A performance budget checked on every release and field data watched month by month. Both are part of the ongoing support plan, and the monthly report says what moved and why. Speed decays one extension at a time; the budget is what catches it before customers do.

Yes. The free Magento audit reads speed, Core Web Vitals, SEO and security from the storefront with no access at all. The paid audit goes inside: field data, lab runs on phones, server timing, cache hit rate and a ranked list of findings. Either stands on its own, and the paid one is the first step of the full programme.